Before tweets and retweets, facebook likes, and automated computer recommendations that knew our tastes better than we knew them ourselves, "music discovery" worked something like this:
You'd hang out with your friends in a room with a stereo, and someone would say "Hey, I'm going to play this track, I think you'll like it." And then you and your friends would listen together -- and you'd get signals, like heads nodding at the same time and smiles at the same lyrics. There's something special about hearing the same thing at the same time. Something that "dude, check out this link" just can't reproduce. Here's a taste of what's possible with simultaneous listening on MixApp:- Hang out with your friends during the day, even when you're all in different places -- whether you're working at a desk job, or writing in a coffee shop, you're still hearing the same thing.
- That friend who's always discovering new bands -- listen along as she plays what she's found. (And then you'll be in the know too -- so you can invite your other friends and impress them!)
- Long-distance relationship? Share tunes to share the mood while you chat, knowing you're in the same emotional place at the same time.
How do we know there's something special about listening on MixApp?
- Users are typing their favorite lyrics in chat along with the music.
- Folks are listening to, and loving, genres they'd never play on their own.
- People in long-distance relationships want to create MixApp rooms for just themselves and their significant others.
When I described MixApp to someone who graduated from college in the early nineties, he told me that he and a roommate who ended up on the opposite side of the country would talk on the phone and pick an album they both had -- then they'd get it playing at the same time while they chatted.
Hearing the same thing at the same time -- it's how it's always been done, right up until everyone plugged in their headphones and listened alone. But now with MixApp we can all listen together again.